Crohn’s & Colitis Foundation of America Unveils State-of-the-Art Website Geared Towards IBD Patients and the Medical Community



June 28, 2012

 

New York, NY (June 26, 2012): The Crohn’s & Colitis Foundation of America (CCFA), the nation’s leading nonprofit organization dedicated to curing Crohn’s disease and ulcerative colitis, is proud to introduce its newly designed website, www.ccfa.org.  CCFA worked with the Pittsburgh-based digital marketing agency BarkleyREI on the re-branding and development of the website.

“We are very excited about the next iteration of CCFA’s web presence,” said Richard Geswell, president of CCFA.  “We engaged key stakeholders to create a user-friendly, multi-media experience that is aesthetically pleasing and easy to navigate. Our job is to provide accurate, unbiased information about inflammatory bowel diseases (IBD) and the progress we are making toward finding cures.”

There are an estimated 1 in 200 Americans suffering from IBD, many of whom are in need of critical information and support for the treatment and ongoing management of their diseases. The new site was structured with two distinct audiences in mind: patients & caregivers and professionals working in the field of IBD, including doctors, nurses and researchers. Key features of the new website include:

 

  • All-new “newly diagnosed” section
  • Extensive resource library including webcasts, brochures, factsheets and videos
  • Social media integration including Facebook, Twitter and YouTube
  • Expanded Chapter pages that include local events, support groups and news
  • “Find a Support Group” tab displaying more than 300 support groups nationwide and searchable by state or zip code
  • Enhanced directory and search capabilities for those looking for a healthcare professional
  • An interactive map highlighting CCFA research efforts across the country, including clinical trials and numerous other studies
  • Special sections with the latest for the scientific community geared toward researchers and physicians
  • New content including patient stories and profiles

 “The website was designed to be a resource for the entire CCFA community with a special emphasis on the newly diagnosed,” Mr. Geswell said. “It is critical that we are able to serve our patients quickly when they need us the most, which is typically at the time of diagnosis or during a flare.”

 

About CCFA

The Crohn's & Colitis Foundation of America (CCFA) is the largest voluntary nonprofit health organization dedicated to finding cures for Inflammatory Bowel Diseases (IBD). CCFA’s mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults who suffer from these diseases. The Foundation works to fulfill its mission by funding research, providing educational resources for patients and their families, medical professionals, and the public, and furnishing supportive services for those afflicted with IBD. For more information, visit  www.ccfa.org, call 888-694-8872, like us on Facebook, find us on LinkedIn or follow us on Twitter. 

About BarkleyREI

Founded in 1998, BarkleyREI is a nationally recognized digital marketing agency. Based in Pittsburgh, BarkleyREI offers a full range of services, including strategic communications planning, website design, email marketing, online and search marketing, user experience testing, content management solutions, and web application development for a prestigious client roster in the higher education, cultural and non-profit, consumer and lifestyle, and travel and tourism industries. For more information, or to view a client list and portfolio of work, please visit www.barkleyrei.com.


Crohn's & Colitis Foundation

The Crohn's & Colitis Foundation of America's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults affected by these diseases. The Foundation ranks third among leading health non-profits in the percentage of expense devoted to research toward a cure, with more than 80 cents of every dollar the Foundation spends going to mission-critical programs. The Foundation consistently meets the standards of organizations that monitor charities, including the Better Business Bureau's Wise Giving Alliance (give.org) and the American Institute of Philanthropy (charitywatch.org).