Bridgestone Roundup News Release
National Round-Up Campaign in Support of Digestive Diseases
Bridgestone Retail Operations Customer Round-Up Campaign Supports
the Crohn’s & Colitis Foundation of America
New York, NY – June 24, 2013 – The Crohn’s & Colitis Foundation of America (CCFA) is delighted to announce that for the months of July and August Bridgestone Retail Operations, LLC (BRSO)will raise money for Crohn’s disease and ulcerative colitis with a nationwide “round-up” program. BSRO employees and its 2,200 retail locations nationwide, including Firestone Complete Auto Care, ExpertTire, Tires Plus, and Wheel Works, will support the efforts of CCFA through a program that offers customers the opportunity to round up their transactions to the nearest dollar for CCFA.
“We are grateful to Bridgestone Retail Operations and its customers for their support. Having 2,200 locations nationwide involved in this campaign brings much needed awareness to our cause and the monetary donation will fund critical research,” said Richard Geswell, President of the Crohn’s & Colitis Foundation of America. “We believe cures are within our reach, but we need to keep funding the research.”
Known collectively as inflammatory bowel disease (IBD), Crohn’s disease and ulcerative colitis affects nearly 1 in 200 people. They are painful, medically incurable diseases that attack the digestive system. Crohn's disease may attack anywhere along the digestive track, while ulcerative colitis inflames only the large intestine (colon). Symptoms may include abdominal pain, persistent diarrhea, rectal bleeding, fever and weight loss. Many patients require numerous hospitalizations and surgery. The physical and emotional toll of these disease can be devastating.
Walk With Us
In addition to the Round-up campaign, Gary Garfield, President & CEO of Bridgestone Americas, Inc, serves as CCFA’s National Chair for their Take Steps walk program. Take Steps is the largest walk program in the country dedicated to raising funds and awareness for digestive diseases.
Thousands of people will gather this year at 158 walk sites across the country to join the fight against Crohn’s disease and ulcerative colitis. The walks are family friendly festivals with activities for everyone including bands, games, activities, food and a leisurely walk through a park or community. Take Steps Walks have raised over $30 million for research and patient support services. The program is committed to transforming the lives of those impacted by these diseases and leading them to a brighter future through well-funded, cutting-edge scientific research. For more information or find a walk near you, visit www.cctakesteps.org